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BT Sport: ASB GlassFloor live on air
Since the 1st of August the new TV Channels BT Sport 1 + 2 are live on the British market. BT Sport sets out to challenge major Sport TV supplier Sky. In order to compete successfully, BT Sport had to enter the game at top level. Next to a large number of premier league football games, the total rights to rugby, the Bundesliga, Moto GP and many more rights to high profile sports events BT Sport also found a way of presenting sport in a more interactive way. BT Sport will replay and explain different scenarios live with some of the experts they acquired, in the studio.
With many different sports being presented, from this studio what would have been a better choice than an ASB GlassFloor as a live pitch? As the centre piece of the BT Sport TV Studio ASB installed a 400m2 GlassFloor with LED marking line configurations for 10 different setups. These include football, basketball, rugby, tennis, volleyball, netball and different scaled versions of the individual fields. It is, for example, possible to project a 1:1 set of lines around a football goal to do live penalty shootings. Presenters can also display a mini version of a complete field to show how different situations on the pitch are to be judged.
Jamie Hindhaugh, Chief Operating Officer BT Sport, states: “What ASB has designed and installed for us is a cutting edge floor which is the cornerstone of our new state of the art production facilities. The floor not only looks fantastic on Television but also enables BT Sport to build programmes around observation and analysis bringing its audiences closer to the personalities and skills of the many sports that we will be covering. The floor was designed and installed in record time and there was a great spirit of collaboration and can do from ASB.”
The project has gone through in record time: In only 8 weeks from order confirmation to finished installation. The actual installation of all 400 square metres of GlassFloor including more than 700 metres of LED marking lines took only 10 days from unloading to sign over.
ASB GLASSFLOOR | 14/08/2013» Download Press Release (ENG)