Newsletter 08 2018

ASB continue to revolutionise the world of sport

Latest installations

ASB are proud to be able to announce the completion of three unique GlassFloor projects, one in the United States and two in the United Kingdom.

In a bright-yellow warehouse in Long Island City, New York, Court 16 were able to announce being the very first tennis club in the United States to own tennis courts with customisable LED marking lines. ASB installed a 663 m², light grey ASB MultiSports floor.

Across the pond, the University of Oxford’s new sports complex “The Acer Nethercott Sports Centre” were able to present their dark anthracite, 699,5 m² GlassFloor. With the state-of-the-art sports centre, the University begins a new chapter in the development and facilitation of top athletes from future generations of students.

Additionally, ASB created an eye-catcher of a different kind that welcomes colleagues and visitors at the Microsoft Campus in Ireland. A digital lake with a digital waterfall made of glass and LEDs gives the spacious atrium a futuristic touch. The ASB GlassFloor was adjusted in order to meet the particular requirements and offers unique event and presentation opportunities.

Court 16 – Long Island City, NY, USA

Court 16 Long Island City will usher a brand-new environment to the game we love for players of all ages.

Court 16 Long Island City is the first club in the United States to use customisable LED-illuminated tennis courts. Players of all ages will benefit from the USTA-sanctioned court sized appropriately for specific ages and skills sets. The unique elasticity of the ASB GlassFloor provides maximum cushioning and rebound value for kids and adults alike!

Court 16 features: Three 30 ft tennis courts, four USTA-sanctioned 36 ft courts and two USTA-sanctioned 60 ft tennis courts. Custom circuit configurations designed for tennis training programs to deconstruct the game and build muscle memory.

> Visit Court 16

The University of Oxford – Oxford, UK

Named after Oxford graduate and Olympic medal winner Acer Nethercott, the state-of-the-art sports centre is part of a major redesign of the University’s sports facilities which are located on the historic Iffley Road.

A 699 m² ASB MultiSports floor illuminates the sports hall: The dark, anthracite sports floor enables teachers, students and athletes to display their desired court marking lines individually.

Jon Roycroft, the director of sport for the University of Oxford, said it would end the ‘spaghetti junction’ feel of regular sports halls where dozens of confusing lines intersect with one another. The hall will be available to rent by local clubs for tournaments and events, especially outside of term time when it will be less well-used by the University’s more than 50 clubs.

The LED marking lines include: Badminton, Basketball, Futsal, Football, Handball, Dodgeball, Football, Korfball and Volleyball.

> Visit the The University of Oxford

Microsoft HQ – Dublin, IE

With the digital lake and digital waterfall, ASB GlassFloor designed a special construction for this flooring project with a pixel pitch of 25 mm, which not only ensures a homogeneous surface, but matches the architecture of the building and gives it a futuristic touch at the same time. The entire flooring surface of 80 m² was equipped with LED video elements and covered with patented glass that reduces reflection to a minimum.

Just like the lake, the waterfall consists of LED and glass elements. “For the waterfall, we provided a real cutting-edge service: a special laser technique ensures that the glass hardly reflects, and the glass surface can be used as a transparent balustrade with a height of 440 cm. This is the first solution of this kind worldwide.” says Christof Babinsky, Managing Director of ASB GlassFloor.

“This way we achieve a unique effect on anyone who enters the building – and Microsoft has numerous new possible uses of the atrium, such as transforming the spacious atrium into a monumental presentation surface.”

> Visit Microsoft

ASB RentalSolutions

ASB are delighted to announce that the premium product ASB LumiFlex can now be hired through ASB RentalSolutions for events of all kinds. The entire floor surface becomes a multi-functional monitor which turns any space into a unique visual experience and spectacularly stages your project.

The patented, extremely durable glass surface is one of the most innovative floor surfaces ever made and is suitable for indoor as well as outdoor use such as: Sporting events, Trade fairs & exhibitions, Product presentations, Concerts, Retail & pop-up stores, Outdoor & indoor marketing campaigns and Trade fairs & exhibitions.

The modular floor is ideal for trade fairs and exhibitions. It stages products and companies in a completely new and spectacular way. An eye-catcher and visitor magnet, the floor transports information and generates emotions. Unique, innovative and in a never seen before intensity.

Product presentations

Make your product a star! On the video floor of ASB, presentations of automotives are just as possible as of innovative household appliances, consumer electronics or video games. The floor can be used as a visual accompaniment, for the presentation of products, simulation of a production processes and much more.


With the floor of ASB not only the artists themselves can be put into the limelight, but also the great media attention of concerts can be utilised in the best possible way for advertising purposes. This allows to stage an unprecedented show.

Fashion shows & catwalks

ASB GlassFloors do not only provide a visual experience, they also offer the perfect grip thanks to their unique, patented surface. For the safe performance of your models and a spectacular event: the perfect staging of your collection!

Shops & pop-up stores

Pop-up stores are vying for attention. With ASB LumiFlex this attention is guaranteed. And if requested, the store can look different every day or diverse brands can be displayed. A floor for unlimited creativity!

Indoor- & Outdoor marketing campaigns

Whether in the entrance area of a trade fair, a shopping mall or a movie premiere: The ASB LumiFlex reinvents the red carpet! Let your visitors run across virtual water surfaces or hover over treetops or the skyline of Manhattan. Here, images are created that go around the world. Whether as a background or in focus: thanks to its pin-sharp images, the ASB LumiFlex delivers the ideal subject for high-resolution press photos as well as for the snapshot for social media.


With the launch of ASB RentalSolutions, ASB were able to present and utilize the ASB LumiFlex at various events. The ASB LumiFlex transformed an interior design awards event, a sport trade fair exhibition and a 3×3 basketball league pop up event into a one-of-a-kind, visual experience.

The Frame awards – Amsterdam, NL

The ASB LumiFlex transformed the catwalk at the FRAME event in Amsterdam into a visually unique surface. The video floor provided a special stage for the award show which displayed the future of interior and modern design. Besides the FRAME AWARDS, the event hosted an exciting program of talks, workshops and panel discussions alongside immersive exhibitions.

> Visit FRAME

The BaSpo trade fair – Dortmund, DE

The BaSpo, Germany’s very first ball sports trade fair took place from 29th June to 1st July. 165 exhibitors and partners in an area of almost 13.000 square meters attracted more than 11.000 visitors who visited the Westfalenhallen in Dortmund throughout the three days of the event.

The motivation to try out new sports was the main focus of the event, with the full LED video floor ASB LumiFlex taking the centre stage and hosting diverse events from Badminton competitions with the National German Badminton team, to a Mini World Cup event and from Kicker competitions to interactive sweepstakes. The fair visitors were able to try out a total of 20 ball sports on site themselves. In addition to popular disciplines such as handball, football and basketball, there were also sports such as futsal and paddle tennis present.

BaSpo managing director Ali Çelik announced: „Next year the fair will be even better and much larger in all areas. We are soaking up the great feedback and are looking forward to the BaSpo 2019, full of enthusiasm and anticipation.“ The date for the next year has already been fixed: the event will once again take place during the last weekend of June, from 28th to 30th.

> Visit BaSpo

3×3 basketball – Amsterdam, NL

ASB GlassFloor and the Foundation 3X3 UNITES launched the 3X3 PRO League at the NextGen Talks event on 20th and 21st June. Never before has an innovation such as the ASB LumiFlex full LED floor been displayed in the Netherlands, making the event unique not only for the participants, but the sport 3×3 basketball itself.

3X3 UNITES founder Mark Schuurman and Jesper Jobse (professional basketball player and ambassador) promote 3×3 basketball in an innovative way – not only locally, but worldwide. Aiming to be part of the Olympic Games in Tokyo 2020, Paris 2024 and Los Angeles 2028, the 3X3 Pro League plays a big part in achieving this in cooperation with the Dutch Basketball Association.

The 3X3 PRO League kicked off in Amsterdam 7th – 8th, 14th – 15th and 21st – 22nd July 2018 on ASB GlassFloor’s full LED video floor ASB LumiFlex. The final took place last Sunday, the 22nd July. The winners, „Team Bushwick“, received a prize money of 10.000€. The game was not only shown live on 3X3 UNITES Facebook and YouTube channel, but aired on Fox Sports Netherlands.

> Visit 3x3proleague
> Visit